ISV-Olympiad

1. Description of the idea.
А gaming mobile application based on a patented algorithm.
Any photo, audio or video file is uploaded in 3 nominations: photo, audio or video. The user specifies the topic, gender, age, country, state, city. The application independently determines the current month as the period for which the results are calculated, the length of the video or audio file. This creates a greater variety of nominations and champions. Victory increases the level of serotonin in the blood (the hormone of happiness), a person feels joy and wants to repeat. The more nominations...

Market Analysis

Target Market:

• Demographics: Ages 10-50, globally dispersed with a focus on regions with high
smartphone penetration.
• Psychographics: Individuals interested in creative expression, competition, and
community recognition.

Market Size:

• Global Social Media Users: Over 4.6 billion (2023).
• Growth Rate: 6-8% annually.

Competitive Landscape:

• Primary Competitors: TikTok, Instagram, YouTube.
• Unique Selling Proposition (USP): Objective content evaluation, inclusive recognition
for all participants, and patented emotion-understanding algorithm.

Market Trends:

• Increasing demand for fair and unbiased content platforms.
• Growth in mobile gaming and interactive applications.
• Rising interest in mental well-being and positive user engagement.

Objective:
Achieve a $1 billion valuation within 3 years by developing and scaling the ISV-Olympiad mobile
application, leveraging our patented algorithm to create a unique and engaging user
experience.

Target Market:

• Demographics: Ages 10-50, globally dispersed with a focus on regions with high
smartphone penetration.
• Psychographics: Individuals interested in creative expression, competition, and
community recognition.

Market Size:

• Global Social Media Users: Over 4.6 billion (2023).
• Growth Rate: 6-8% annually.

Competitive Landscape:

• Primary Competitors: TikTok, Instagram, YouTube.
• Unique Selling Proposition (USP): Objective content evaluation, inclusive recognition
for all participants, and patented emotion-understanding algorithm.

Market Trends:

• Increasing demand for fair and unbiased content platforms.
• Growth in mobile gaming and interactive applications.
• Rising interest in mental well-being and positive user engagement.

1. Executive Summary

ISV-Olympiad is an innovative mobile gaming application that utilizes a patented algorithm to
objectively evaluate user-submitted photos, audio, and video content across various categories.
By celebrating participants from diverse backgrounds and ensuring fair recognition, ISV
Olympiad fosters a highly engaged community. Our goal is to scale rapidly, reaching a $1 billion
valuation within three years through strategic investments, robust marketing, and continuous
product enhancements.

2. Company Description

Mission:
To revolutionize content sharing and recognition by providing an objective, enjoyable, and
engaging platform that celebrates creativity and fosters global community spirit.

Vision:
To become the leading social media and content evaluation platform, surpassing giants like
TikTok and Instagram in user engagement and content quality.

Patented Technology:
Our unique algorithm (Patent No. US10991082B2) objectively assesses user content,
eliminating subjective biases and ensuring fair recognition akin to an Olympiad.

Marketing and Sales Strategy

Marketing Channels:

• Digital Marketing: SEO, SEM, social media advertising.
• Influencer Partnerships: Collaborations with content creators.
• Content Marketing: Blogs, videos, tutorials.
• Public Relations: Press releases, media coverage.

User Acquisition Strategies:

• Referral Programs: Incentivize users to invite others.
• Freemium Model: Attract users with free features and upsell premium options.
• Community Building: Engage users through events, challenges, and interactive
content.

Revenue Streams:

• Advertising: In-app ads from brands and advertisers.
• In-App Purchases: Premium features, customization options.
• Subscriptions: Monthly or yearly premium memberships.
• Partnerships: Collaborations with brands for sponsored content.
• Data Monetization: Aggregated data insights for market research.

Services and Products

Primary Product:

• ISV-Olympiad Mobile Application: A platform where users can upload photos, audio,
and video content, participate in competitions, and receive recognition based on our patented
algorithm.

Features:

• Objective Content Evaluation: Ensures fair recognition.
• Diverse Categories: Multiple nominations and champions.
• User Engagement: Serotonin-boosting rewards for participants.
• Social Sharing: Users can share their achievements on social networks.

Future Enhancements:

• Premium Features: Enhanced analytics, ad-free experience.
• Monetization Tools for Users: In-app purchases for customization.
• AI-Driven Recommendations: Personalized content suggestions.

Assumptions:

• User Growth: Rapid scaling with a focus on viral growth and high retention rates.
• Monetization Rate: Progressive increase in monetization through diversified revenue
streams.
• Operational Efficiency: Streamlined operations to maximize profitability.

Yearly Breakdown:

Year 1: Foundation and Initial Growth

Expenses:

• Salaries:
• Developers (5): $100,000/year each → $500,000
• Marketing Team (3): $70,000/year each → $210,000
• Tech Support (2): $50,000/year each → $100,000
• Other Staff (Operations, HR, etc. - 3): $60,000/year each → $180,000
• Total Salaries: $990,000
• Marketing:
• Digital Advertising: $300,000
• Influencer Partnerships: $150,000
• Content Creation: $100,000
• Total Marketing: $550,000
• Technology and Infrastructure:
• Servers and Hosting: $100,000
• Software Licenses: $50,000
• Total Tech: $150,000
• Operational Expenses:
• Office Rent: $120,000
• Utilities and Miscellaneous: $30,000
• Total Operations: $150,000
• Total Year 1 Expenses: $1,840,000

Revenues:

• Advertising: $200,000
• In-App Purchases: $100,000
• Subscriptions: $50,000
• Partnerships: $100,000
• Total Year 1 Revenue: $450,000

Net Income Year 1: -$1,390,000

Year 2: Scaling and Expansion

Expenses:

• Salaries:
• Developers (10): $110,000/year each → $1,100,000
• Marketing Team (6): $80,000/year each → $480,000
• Tech Support (4): $55,000/year each → $220,000
• Other Staff (5): $70,000/year each → $350,000
• Total Salaries: $2,150,000
• Marketing:
• Digital Advertising: $600,000
• Influencer Partnerships: $300,000
• Content Creation: $200,000
• Total Marketing: $1,100,000
• Technology and Infrastructure:
• Servers and Hosting: $200,000
• Software Licenses: $100,000
• Total Tech: $300,000
• Operational Expenses:
• Office Rent: $240,000
• Utilities and Miscellaneous: $60,000
• Total Operations: $300,000
• Total Year 2 Expenses: $3,850,000

Revenues:

• Advertising: $800,000
• In-App Purchases: $400,000
• Subscriptions: $200,000
• Partnerships: $400,000
• Total Year 2 Revenue: $1,800,000

Net Income Year 2: -$2,050,000

Year 3: Market Leadership and Profitability

Expenses:

• Salaries:
• Developers (15): $120,000/year each → $1,800,000
• Marketing Team (10): $90,000/year each → $900,000
• Tech Support (6): $60,000/year each → $360,000
• Other Staff (8): $80,000/year each → $640,000
• Total Salaries: $3,700,000
• Marketing:
• Digital Advertising: $1,200,000
• Influencer Partnerships: $600,000
• Content Creation: $400,000
• Total Marketing: $2,200,000
• Technology and Infrastructure:
• Servers and Hosting: $400,000
• Software Licenses: $200,000
• Total Tech: $600,000
• Operational Expenses:
• Office Rent: $360,000
• Utilities and Miscellaneous: $120,000
• Total Operations: $480,000
• Total Year 3 Expenses: $7,980,000

Revenues:

• Advertising: $3,200,000
• In-App Purchases: $1,600,000
• Subscriptions: $800,000
• Partnerships: $1,600,000
• Total Year 3 Revenue: $7,200,000

Net Income Year 3: -$780,000

3-Year Financial Summary

Year Total Expenses Total Revenues Net Income Cumulative Net Income
1 $1,840,000 $450,000 -$1,390,000 -$1,390,000
2 $3,850,000 $1,800,000 -$2,050,000 -$3,440,000
3 $7,980,000 $7,200,000 -$780,000 -$4,220,000

Note: The above projections show operating losses, which is typical for startups in their initial
growth phases. Achieving a $1 billion valuation will require strategic investment to cover these
losses and drive growth.

90%

Risk Analysis

Potential Risks:

1. Market Competition:
• Dominance of established platforms like TikTok and Instagram.
• Mitigation: Focus on unique USP and continuous innovation.
2. User Acquisition Costs:
• High costs could impact profitability.
• Mitigation: Optimize marketing strategies and leverage organic growth.
3. Technological Challenges:
• Ensuring scalability and performance.
• Mitigation: Invest in robust infrastructure and skilled development team.
4. Regulatory Compliance:
• Adhering to data privacy and content regulations.
• Mitigation: Implement strong compliance frameworks and legal oversight.
5. Monetization Risks:
• Dependence on multiple revenue streams.
• Mitigation: Diversify revenue sources and continuously explore new monetization
avenues.

Contingency Plans:

• Pivot Strategies: Adapt business model based on market feedback and trends.
• Cost Management: Implement strict budget controls and prioritize high-impact
investments.
• Strategic Alliances: Form alliances with key industry players to enhance market
positioning.

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The invention of the algorithm was recognized by the issuance of a patent on April 27, 2021 under the number 10991082:
GooglePatents: https://patents.google.com/patent/US10991082B2/en?assignee=Mikhail+Dichenko&oq=Mikhail+Dichenko
Find my patent on USPTO:
1) click on this link: https://ppubs.uspto.gov/pubwebapp/static/pages/ppubsbasic.html
2) section Quick lookup in the Search field enter the patent number: 10991082;
3) as a result of the search at the bottom of the page a link to my patent will be displayed.