Фото - GAME
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GAME

GAME: gamified streaming with easy monetization.

Казахстан, город Алматы
Отрасль: Интернет и ИТ, Искусственный интеллект, Мобильные приложения
Стадия проекта: Готов прототип или продукт

Дата последнего изменения: 19.12.2024
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Идея

GAME is an innovative streaming platform that makes monetization accessible to streamers of all levels. We offer a unique system of gamified donations and advertising tasks, boosting audience engagement and creating new earning opportunities. With an integrated payment system, a user-friendly interface, and AI moderation support, the platform is easy to use and ensures a safe environment for all participants.

Текущее состояние

GAME is currently in the active pre-launch phase. We have successfully completed the development of our MVP, which received positive feedback from our test audience. The closed beta testing involved 5,000 users, confirming the demand for our product. We have already secured 15 potential advertisers in Kazakhstan who are ready to collaborate with the platform. At this stage, we are refining the platform’s features, enhancing the user interface, and scaling the system for market entry. Additionally, we are seeking investments to complete the first two development phases required for the platform’s full launch.

Рынок

Client Profile

Our clients are active users of social media and streaming platforms like YouTube Live, TikTok Live, and Twitch. The core age group is 14 to 25 years old, primarily Generation Z and young millennials who value interactivity, gamification, and instant engagement with content.

They:
• Spend a significant amount of time online, favoring platforms with engaging and interactive content.
• Seek self-expression through creating content or engaging with their favorite streamers.
• Are willing to support streamers via donations, participate in tasks, or actively communicate in chats.
• Appreciate a platform that is easy to use and enables them to start streaming or interacting without technical barriers.

Geographic Reach
Our potential audience is located in countries with developed internet communities and a high level of social media engagement, such as Kazakhstan, Russia, CIS countries, Europe, the United States, and Asia.

Customer Base Size
The global audience for streaming platforms continues to grow. Currently:
• TikTok boasts over 1 billion monthly active users, many of whom are engaged with TikTok Live.
• YouTube Live and Twitch together account for approximately 200 million active streamers and viewers worldwide.
• In Kazakhstan and the CIS region, our hypothetical customer base is estimated at around 5–10 million active users, reflecting the popularity of streaming among young audiences in this market.


GAME aims to become a key player in this fast-growing market by offering streamers, viewers, and advertisers a unique tool for engagement and monetization.

Проблема или Возможность

The Problem and GAME’s Solution

Modern streamers face two major challenges: difficulty in monetization and intense competition for advertisers’ attention. For emerging streamers, generating stable income is a struggle, as most platforms require a large audience before attracting brand collaborations. Simultaneously, advertisers are seeking effective and engaging ways to reach their target audience, especially younger demographics.

GAME addresses both issues:
1. For streamers: We simplify monetization. Streamers can start earning even with a small audience through gamified donations and tasks from advertisers. They don’t pay for using the platform, keeping most of their earnings with only a minimal 3% fee.
2. For advertisers: We provide an innovative way to engage audiences through interactive tasks and participation in donations. This format is engaging, memorable, and delivers high levels of audience interaction.

Why are clients willing to pay?
Streamers use the platform for free, which makes GAME accessible and appealing to all creators. Instead, advertisers cover the costs by funding tasks, advertising campaigns, and banner placements. This model benefits both sides: streamers earn revenue, while advertisers gain direct access to an active and highly engaged audience.

A new opportunity for clients:
GAME offers viewers and advertisers a unique opportunity to interact with content through tasks and donations. This gamified approach creates an engaging dynamic, seamlessly integrating advertising into the experience and increasing its effectiveness. Advertisers are already prepared to invest in this innovative model, confirming its demand and potential.

Решение (Продукт или Услуга)

GAME’s Solution

GAME offers a unique solution for both streamers and advertisers, making it accessible, legal, and user-friendly for people of all ages. Our platform provides an easy entry point for streamers, even those with small audiences, to start monetizing their content right away. With gamified donations, streamers can engage viewers in a fun and interactive way while earning money. Viewers can support their favorite creators by completing tasks or donating within the app, creating a community-driven experience.

For advertisers, GAME offers an innovative way to engage audiences through interactive tasks and donations, making advertising a part of the viewer’s experience. Advertisers can reach an active, engaged audience without the need for large budgets or complex campaigns.

Moreover, GAME ensures that all activities on the platform are fully legal and secure, prioritizing the safety of both streamers and viewers. The platform fosters an inclusive and social environment, where people of all ages can participate in content creation, engagement, and support, creating a positive and supportive community for everyone.

Конкуренты

Global and Local Market Opportunities
1. Global Streaming Market:
• Estimated at $4–6 billion, with an annual growth rate of 18–20%.
• Key growth drivers include the expansion of mobile internet, the rising number of streamers, and increased engagement from younger generations.
2. Local Market (Kazakhstan and CIS):
• We project that the local streaming market could reach $50–100 million annually, driven by technological advancements and growing advertiser interest.
• The market’s growth potential is further fueled by the increasing social media audience, the adoption of mobile payment systems, and the demand for new advertising formats.

Market Development
The streaming market is rapidly evolving due to:
• Increased accessibility to streaming technologies, including affordable cameras and high-speed internet.
• The growing popularity of esports, which attracts younger audiences.
• New advertising opportunities such as gamification and real-time audience interaction.

Преимущества или дифференциаторы

GAME: Competitive Advantages and Differentiators

GAME offers a suite of unique features and strategic advantages that position it as a highly attractive platform for streamers, viewers, and advertisers.

Unmatched Competitive Advantages:
1. Gamified Donations and Task-Based Advertising:
• GAME transforms traditional donations by allowing viewers to set interactive tasks for streamers in exchange for rewards. This innovative feature enhances engagement and creates a memorable experience for both parties.
• The technical complexity and patent protection of this feature make it challenging for competitors to replicate.
2. Proprietary Internal Payment System:
• The platform facilitates direct in-app donations without reliance on external payment processors, ensuring seamless transactions and reducing fees.
• The integration of this system enhances user retention and simplifies monetization for streamers.
3. Early Access to Advertisers:
• GAME empowers streamers to collaborate with brands from the outset, even with a minimal follower base. This approach democratizes monetization opportunities, particularly for emerging creators.
• The platform has already secured 15 potential advertising partners in Kazakhstan eager to leverage its task-based and donation-driven advertising model.
4. Patent Protection:
• GAME holds patents for its core features, including gamified donations and task-based systems, safeguarding its intellectual property and creating a competitive moat.
5. AI-Driven Moderation:
• Advanced artificial intelligence ensures safe and secure content moderation, fostering a trustworthy environment for streamers and viewers alike.

Key Differentiators:
1. Monetization for All Creators:
• Unlike platforms such as Twitch and YouTube, which often require significant audience sizes to unlock monetization, GAME enables creators to earn revenue from day one through tasks and donations.
2. Interactive and Gamified Donations:
• By gamifying the donation process, GAME engages viewers in a unique way, turning financial support into a fun and interactive activity that keeps audiences connected.
3. Simplified User Experience:
• GAME’s intuitive interface ensures a seamless experience, making it easy for streamers and viewers to interact and navigate the platform without technical barriers.
4. Competitive Transaction Fees:
• The platform charges a low 3% transaction fee, significantly undercutting the industry standard and increasing earnings for streamers.
5. Regional Focus and Growth:
• GAME is strategically targeting untapped markets in Kazakhstan and the CIS region, building a loyal user base and solidifying its presence in a high-growth area.
6. Innovative Advertising Formats:
• GAME integrates advertising into the content itself through interactive tasks, creating meaningful engagement for brands while enhancing the viewing experience.

Why GAME’s Model Is Difficult to Replicate:
• Developing and implementing GAME’s proprietary payment system, task-based advertising model, and AI-driven moderation requires significant investment, expertise, and time, creating a high barrier to entry for competitors.
• The platform’s focus on supporting small streamers and regional markets helps it dominate niches that larger platforms often overlook.
• Robust patent protections ensure that GAME’s most distinctive features remain exclusive.

By combining accessibility, innovation, and inclusivity, GAME is redefining the streaming ecosystem and creating a powerful value proposition for all stakeholders: streamers, viewers, and advertisers.

Целевое назначение инвестиций

Description of Investment Allocation

To ensure the successful launch and scaling of the GAME platform, we require investments to be allocated to the following key areas:
1. Development of Video Hosting and Live Streaming Infrastructure:
• Building a proprietary video hosting system to ensure stable and high-quality live streams without relying on third-party services.
• This infrastructure will serve as the foundation for GAME’s long-term growth, ensuring reliability and top-tier performance.
2. Completion of the Web Application:
• Finalizing the development of the web application, enhancing its interface, functionality, and integration with donation and task systems.
• This will ensure a seamless and user-friendly experience for streamers, viewers, and advertisers.
3. Multifunctional Broadcast Control Panel:
• Developing a real-time broadcast editing tool.
• This control panel will empower streamers to manage the quality of their streams, add effects, include interactive elements, and deliver more professional and engaging content.
4. Payroll and Operational Expenses:
• Allocating funds for the salaries of a highly skilled team, including developers, designers, marketing specialists, and AI moderation experts.
• Covering ongoing operational expenses necessary to maintain and enhance the platform’s functionality and performance.
5. Marketing and Promotion:
• Executing targeted advertising campaigns to attract new users and increase brand visibility.
• Implementing in-app advertising to drive user engagement with GAME’s features and capabilities.
6. Organization of Tournaments and Events:
• Hosting proprietary esports tournaments and events to be broadcast exclusively through the platform.
• These initiatives will attract a wider audience, increase platform engagement, and provide opportunities for collaboration with major advertisers and brands.

Conclusion:
Investments in these areas will enable GAME to:
• Complete the development of unique technical solutions that differentiate the platform from competitors.
• Attract and retain a large and diverse user base through innovative interaction formats.
• Establish a strong foothold in both local and international streaming markets through large-scale marketing efforts and esports initiatives.

This version has been polished to convey a professional and business-oriented tone. Let me know if you’d like further adjustments!

Команда или Руководство

Изобретение/Патент

Our mobile application is available on Google Play and the App Store.
You can easily download it to your device and start using all the features of the GAME platform.
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