terenoi

We help students achieve results in learning English and mathematics through automated teacher selection and an interactive virtual classroom. We have the MVP and 500 paying users. In 2020 we‘ve grown by 80 times and made an income of 110K USD.

We have the MVP and 500 paying users. In 2020 we‘ve grown by 80 times and made an income of 110K USD.

In the B2C direction, we distinguish three large segments of audiences: “Professionals”, “Students” and “Schoolchildren”. They buy from us most often, and they have different, clearly distinguishable requirements:
"Professionals", they are also representatives of various professions who want to improve their qualifications. It is important for them that it is fast and convenient. So that the teacher can adjust the program to their current level of knowledge and goals. So that the result is achieved efficiently and on time.
"Students" who want to expand their resume skills list in order to get a good job. It is important for them that it is cool, unusual. So that you can talk with the teacher on your favorite topics. To keep the lessons interesting and the learning platform modern. It is important for them that everything is inexpensive, technologically advanced and beautiful.
"Schoolchildren" who are preparing for exams or university entrance. In their case, the parent is the decision maker. Comfort and performance are important to them. So that the child is interested in learning, and the result is not long in coming. It is very important for them to understand who teaches their children and how the training will take place.
In the B2B direction of corporate training, the only target audience stands out in the form of companies with which an agreement is concluded for the training of their employees. They care about the transparency of training and the return on investment. So that you can check the effectiveness of training for each employee at any time in your personal account. So that the results of the courses are reflected in the work skills of the employee. It is also important for them to close the documentary aspect of cooperation without any problems.

Difficulty finding the right teacher. Firstly, there is a high demand in the market for teachers and tutors both online and offline. And due to the low threshold for entering this profession, there is an overwhelming number of low-quality specialists who often cannot provide students with the proper level of knowledge and treat training with negligence and irresponsibility. Secondly, training will be as effective as possible if the teacher suits the student according to a number of criteria: temperament, interests and preferences. It is often difficult and time-consuming to choose the right person on your own without having the proper level of professional competence and experience.
Low performance of online classes. A person is trained to get results and use the acquired knowledge and skills to achieve personal and professional goals. And after the overwhelming majority went online, students were forced to acquire knowledge remotely. The use of free platforms that are not adapted for teaching in the educational process does not allow students to maximize the effectiveness of their classes and, as a result, maintain the proper level of motivation. And the use of different, incompatible platforms and services in teaching exacerbates the situation and often leads the student to mediocre results.
The teacher's time and focus. In the process of preparing for the lesson, the teacher spends from 20 to 40 minutes looking for materials suitable for the topic of the lesson, forming an individual assignment and checking homework. This is a 30-60% waste of time for those processes that can be automated. Also, a large amount of time during the lesson the teacher spends on checking assignments, instead of using it for practice and consolidation of the material.
Long and boring training. Client behavior studies show that most students are not involved in the learning process due to the boring format of communicating information. Also, students do not feel that they will be able to apply the knowledge gained in practice, since training often takes place according to the general program, not adapting to the needs and characteristics of the student. For the same reasons, more than 70% of students do not complete courses and do not receive the expected result.
Lack of practice. Research shows that the most effective teaching method, in which up to 90% of knowledge is consolidated, is their practical application (as opposed to 20% in theoretical study). However, in the learning process, students are often not given the opportunity to apply knowledge in practice.
Low level of motivation. One of the most important aspects for a student in learning is the presence of intrinsic motivation and external stimuli. This factor directly affects the effectiveness of training as it is associated with the inner attitude of the student. Most students stop learning and do not achieve their goals precisely because of the lack or low level of motivation and incentives.

High-quality teacher selection and automated teacher appointment process. We conduct a high-quality 5-stage selection of teachers, where not only their level of knowledge is tested, but also teaching abilities and skills, responsibility and focus on results. We teach them to work in various methodologies and provide all the necessary tools so that they are more likely to achieve their goals with students. And the automation of the process of selecting a teacher, taking into account the personal characteristics of a student, allows us to improve the process of selecting a teacher based on scientific methods. It is enough for a student to simply contact us, take a diagnostic lesson and we ourselves will choose the most suitable teacher for him from among the best who are part of our teaching staff.
Unified platform. We have created a single platform, by going into which a student and a teacher can solve absolutely all aspects related to learning: from communication before the lesson and checking homework to lessons in real time and interactive materials. Everything in one place.
Virtual classroom. On our platform, we have created a tool for creating interactive lessons and a virtual classroom that automatically checks assignments in the lesson and during independent work, giving recommendations to the teacher and independently forming the dynamics of student development. The teacher also does not spend time preparing materials in audio, video, test or game format, since they are already entered into the database and structured on the platform.

Our competitors are all tutors and local training centers locally and IT giants like SkyEng globally.

We are better than local ones simply because we have an IT platform, the best teachers and a guarantee of results. We have not yet surpassed the global ones, but we intend to do this in the future for 5-10 years, since we know their strengths and weaknesses, and we can be more flexible and faster in implementing innovative ideas.

https://docs.google.com/spreadsheets/d/1K2E4A6oJvKpHGWnJG_NykrixehSpd5taW-v9VpjQzyM/edit#gid=124036802

At the moment, our students study on average (LifeTime) 3.5 months with an average bill (AvPrice) of 68.5 USD. And since the cost of attracting a customer (Customer acquisition cost) is 30.1 USD, and the monthly cost of maintaining a client (Cost of goods sold) is 37.4 USD, we have a gross margin (Gross Margin) of 78.8 USD, and the gross profitability of each client equal to 32.8%.

money will go to improve the product
https://docs.google.com/spreadsheets/d/1Q3qVLw4YxaLAm9Bnm9cGz6ySOpTgoCRclUK-2f7nfRQ/edit#gid=0

8% for 200k Smart Money

high competition, slowing market growth.

Astana Hub

no.